Data Privacy Notice


Lyons Financial Services with our offices at Office 1/2, Dunboyne Business Park is one of Ireland’s most respected Insurance Brokers. We specialise in serving the financial needs of our clients which include our affinity groups and deal with those both in the private and the Public Sector. We liaise with various unions and other employers. We help our clients find the right financial products to suit their needs, with all types of insurance including mortgages, mortgage protection, home and motor, health insurance, dental insurance, life insurance, income protection, retirement planning, serious illness. A lot of these insurances are arranged through our group Schemes. 


This Data Privacy Notice is intended to describe to you how and what data we collect, and how and why we use your personal data. It also describes options we provide for you to access, update or otherwise take control of your personal data that we process. This Data Privacy Notice explains how and for what purposes we use the information collected. Please read this Data Privacy Notice carefully to understand how and why we use your personal information. 

If you give us personal information about someone else, please make sure you have their permission and make them aware of this Data Privacy Notice. 


We use personal information so that we can provide the best possible experience and solutions to you. These include special categories of personal data and other sensitive personal data (e.g. health information, union membership, penalty points, passed claims history) to advise you about products and services we offer and to administer these policies should you decide to go ahead with setting up a policy through Lyons Financial Services. We must have a lawful basis to collect and use personal information. These legal bases are explained below: 

Necessary for the performance of a contract: 

We need to collect and use your personal information to arrange your policy contract through the relevant insurer who underwrites any policy you choose to go ahead with. The information collected includes, but is not limited to, your name, date of birth and contact details. Depending on the policy type this can include health, employment, pension and salary information. We restrict access to, and the use of, special categories of data and other sensitive personal information. 

The personal information needed for policy contracts is held and used to: 

  • Verify your identity and to verify the accuracy of the information we receive about you 
  • Assess the information you have provided, and make a decision as to whether we can provide you with cover through the relevant insurer 
  • Provide you with a quotation for an insurance product and to arrange for the provision of specific insurance cover should you decide to go ahead with a policy through Lyons Financial Services 
  • Share your personal information with the relevant insurer to ensure that you have the appropriate cover in place 
  • Provide you with information about your policy 
  • Provide customer care and service – to administer your policy and make any changes during its term, answer queries especially at renewal time (where relevant), provide updates or process a cancellation 
  • Contact you to inform you of any relevant actions you may need to take 
  • Receive any payments in relation to your policy for onward transmission to the relevant insurer where appropriate 
  • Store personal data and make back-ups of that data in case of emergencies and for disaster recovery purposes 
  • Assist you in the making of a claim through the relevant insurer. 

We also use Newsweaver as our marketing automation platform. In order to be able to send you our Newsletter, your email address, first name and last name will be added to our mailing list. You can remove your email address from our Newsletter mailing list in Newsweaver by clicking the unsubscribe link in the footer of any Newsletter that you receive from us. 

Participate in competitions and surveys, apply for a job, or otherwise participate in activities we promote that might require information about you. 

Required by Law 

Below is how we use your personal information to comply with all relevant laws and regulations: 

  • For the provision of financial advice, you must give personal and financial information for your current and future needs to be assessed. This allows us to recommend the most suitable financial product for you. This also involves creating new personal information about you. We are required to complete this analysis of you, using your personal information, in order to comply with regulations applicable to Lyons Financial Services. 
  • Reporting to regulators 
  • Keeping proper books and records 
  • To manage and investigate any complaints. 
  • We carry out internal reporting, quality checking, compliance controls and audits to help meet our legal obligations. 
  • We must collect certain personal information to comply with Anti-Money Laundering law. This depends on your policy type and may include: 
  • Up to date proof of identification and address 
  • We use our clients’ personal information, including yours, to identify the target market for our regulated products and services.
  • When you give us your personal information we will check to see if we already have a record of you. This helps us to comply with your Data Protection rights. 

Lyons Financial Services legitimate business interests: 

We use your personal information for our legitimate business interests as shown below. This doesn’t affect your privacy rights. We believe these uses benefit our clients. You can contact us if you have any questions using the contact details later on in this Data Privacy Notice. You can object to this processing at any time. 

• Call Recording: 

For transacting business and for customer service purposes and verification purposes, we record and monitor calls. We let you know that our call is being recorded at the start of the call so you can decide whether or not to continue. 

• Statistical Analysis: 

We combine our data for analysis to help us understand our clients and develop better products and services. We use the non-specific information to help promote our products and services. 

• Details of your Occupation and Workplace: 

We use details of your occupation and workplace to inform you about products and services that are suitable for you based on this information. 

• Where you have Registered your Interest for a Particular Product, Offer or Service: 

We will contact you about particular products, offers or services where you have registered an interest for these. 

With your consent: 

You need to give consent for us to collect and use personal information classed as sensitive or for certain uses of your personal information. You are given the choice to provide consent, or not. When we collect your consent, we will explain what we need it for and how you can change your mind in the future. 

• Your Union Membership: 

Union membership is a requirement for certain arrangements which we offer and eligibility for certain insurance policies that we offer. In the absence of your consent to our processing of your union membership we will be unable to provide you with products where union membership forms part of the eligibility criteria for the policy. 

We also use your union membership to advise you about products, services and discounts available to specific unions which may be of interest to you. We will use your union membership for this purpose where you have also provided your consent to direct marketing (see more information below regarding direct marketing). In the absence of your consent to our processing of your union membership we will be unable to advise you about products, services and discounts available to union members. 

• Direct Marketing: 

We would like to be able to contact you about offers and services, separately from your policy communications. We will only send you direct marketing content where we have your consent. 

Your information will never be passed on to third parties for the purposes of direct marketing. 


If we process your personal information based on consent, you have the right to withdraw that consent at any time. The opt-out methods will depend on how the consent was collected and will be explained when you give us your consent, e.g. you can change your mind using the opt-out link in any direct marketing emails sent to you. 

You can withdraw your consent by the following means in relation to the processing of your union membership: 

  • By writing to: Lyons Financial Services, Office 1, Dunboyne Business Park, Dunboyne, Co Meath 
  • By emailing: 
  • By telephoning: 01 8015808 
  • You can withdraw your consent by the following means in relation to direct marketing. (Please ensure to specify what communication channels you want to be opted out from) 
  • By writing to: Lyons Financial Services, Office 1, Dunboyne Business Park, Dunboyne, Co Meath 
  • By emailing: 
  • By telephoning: 01 8015808 


The relevant insurer for your policy may use automated decision making in the calculation of premiums or during the underwriting process in order to provide you with cover. Please refer to the relevant insurer’s Data Privacy Notice for more information in relation to this. 

Where any automated decision making used by the insurer produces legal effects for you or otherwise significantly affects you, you will have the right to obtain human intervention and to contest and make representations in relation to the decision in question. 


You provide us with your personal information directly when you meet us at conference/workplace, contact us, complete our forms, speak with us or visit our website or our social media accounts. For more information on what personal information is collected and used on our website please see our Website Privacy Statement which includes information regarding our use of Cookies and is available at 

From time to time we also receive personal information from insurers, solicitors, your union or employers. 

We also create new personal information about you based on information you have provided us and through your interactions with us such as noting your online preferences. 


We pass personal information to: 

• Insurers: 

We share your personal information with the relevant insurer(s) to provide you with quotations, to process your applications, to ensure that you have the appropriate cover in place and to process claims where relevant. This includes insurers for specific benefits on motor and home insurance policies such as legal expenses cover, driveaway assistance and home rescue cover. 

Scheme reviews are carried out to ensure we obtain the best price and benefits for the policies we administer. This may sometimes lead to a new insurer being selected to underwrite a particular Scheme. In the event of this happening, your personal data will be transferred to the new insurer. We share your personal data with the relevant insurer for Schemes to ensure that these Schemes remain competitive. 

• Your Authorised Representatives: 

We share your personal information with third parties you have nominated to deal with our company on your behalf. 

• Scheme Owners of Salary Protection Policies: 

From time to time, we share your personal information with scheme owners for reconciliation purposes, as part of Scheme Reviews. The information shared is minimised. In the event of a claim or a dispute we will only discuss your case with representatives of Scheme Owners where we have your consent to do so. 

• Trustees: 

We share your personal data with appointed trustees in connection with the policy contract. 

• Regulators and other official agencies: 

Regulators, an Garda Síochána, the Revenue Commissioners, other official agencies or as needed to comply with regulations and laws and on foot of a Court Order or Subpoena. 

• Other Third Parties 

We may also from time to time take instructions from third parties (usually by phone or email) to alter policies (such as a motor dealer instructing us to change the vehicle cover for a motor insurance policy) or to seek information on a customer’s policy (such as a Bank seeking information on the buildings insured where they hold an assignment on the policy). It is our practice in such circumstances to accept such instruction or provide such information in good faith as a facility to our clients. 

• Employers 

We may share your personal information with your employer in order to facilitate premium payments or for the purposes of making a claim. We will only do so with your authorisation. 


Your personal information is processed and stored within the EEA. 


We keep and use your personal information for as long as you have a policy contract through Lyons Financial Services. We also hold it after your relationship ends with Lyons Financial Services for as long as we have to under regulations. 

Information submitted for a quotation for general insurance (home, motor, and dental and health insurance), where you choose not to go ahead with the policy, will be retained by us for a period of up to 24 months from the date of the quotation. 

Information provided by you for a financial review, where there is no associated sale of a financial product, will be retained for as long as necessary in order to ensure compliance with the requirements of the Consumer Protection Code 2012. 

After the periods set out above, we will de-personalise (anonymise) or delete the personal data. Depersonalisation means that we will delete certain aspects of the information we hold which makes this identifiable (such as name and street address) so that we can no longer determine who it relates to. This results in the data no longer being considered personal data. 


You have a number of rights over your personal information which you can exercise free of charge by contacting us using the details in later on in this Data Privacy Notice. You will need to give us information to help us identify you and we will respond to you within one month. This period may be extended for a further 2 months. If we need this extra time to deal with your request, we will notify you of the fact that there will be a delay and the reasons for it within a month of your request 

being made. Likewise, if we have reason to refuse your request, we will notify you within a month of the refusal and the reason for it. 

• Right to Information 

You have a right to the information set out in this Data Privacy Notice. We will inform you of our updated Data Privacy Notice, if we change the type of personal information we collect and / or how we use it. 

We have controls in place to protect your personal information and minimise the risk of security breaches. However should any breaches result in a high risk for you, we will inform you without delay. 

• Right to Restrict or Object 

You can restrict or object to any unfair and unlawful collection or use of your personal information. 

You can object to any automated decision making that has a legal or similar significant impact for you and ask for the decision to be made by a person. 

Where we state in this Data Privacy Notice that we process your personal data on the basis of a legitimate business interest, you are entitled to object to the processing in question on grounds relating to your particular situation. We will then stop processing the personal data in question unless we can demonstrate compelling legitimate grounds for the processing that override your interests, rights and freedoms or unless we need to use it in relation to legal claims. Please note that if you object to us processing your data, we may not be able to provide certain services or benefits you would otherwise be entitled to under your insurance policy. 

You can withdraw consent and object to the processing of your personal data for direct marketing purposes. 

• Right to Correct and Update 

You can ask us to correct and update personal information we hold about you. 

Some of the policies which Lyons Financial Services administers are long term contracts. It is important we have your up to date personal information, such as contact details to provide you with the best service. Please ensure to advise us of any updates to your personal data. 

• Right to Delete and Be Forgotten 

You can have your personal information deleted if it is incorrect or has been processed unfairly or unlawfully. 

If we have provided a regulated product or service to you, we must keep your personal information for a minimum period by law. 

If you have withdrawn consent you can ask for your personal information to be deleted unless it was provided for a regulated product or service. 

• Right to Portability 

You can ask for a copy of all personal information that you gave us which is held by us in an automated format. This is only in relation to personal data that we process on the legal basis of consent or for the purpose of entering or performing a contract and where the processing is carried out by automated means. 

You can receive this in a machine readable format. 

You may also request Lyons Financial Services to send this personal information in a machine readable format to another company. 

The format will depend on our ability to provide this in a secure way that protects your personal information. 

We will not likely be able to use a copy of your personal information sent to us in this way from another company. This is because we can only collect personal information that we need. We also need your most up to date personal information to comply with regulations. 

• Right to Access 

You have the right to know what personal information we hold about you and to receive a copy of your personal information. 

We must tell you: 

  • Why we hold it, 
  • Who we pass it to, 
  • How long we keep it for, 
  • Where we got it from
  • If we carried out any automated decisions, and if so, the logic behind these and what it means for you. 

This right does not allow you to access personal information about anyone else. 

To access your personal information please write to us using the contact details in Section 11 of this Data Privacy Notice. To help us respond as quickly as possible please let us know if you are only looking for copies of specific personal information. 


If you any questions about your personal information and this Data Privacy Notice or if you wish to exercise any of your rights, please contact us at: 

Lyons Financial Services, Office 1 Dunboyne Business Park, Dunboyne, Co Meath. 

Telephone: +353(0)1 8015808 Email: 

You can also contact our Data Protection Officer directly using the details set out above by ensuring to address your correspondence to the Data Protection Officer. 


If you do not think that we have processed your personal information in line with this Data Privacy Notice, please contact us directly at: 

Lyons Financial Services, Office 1, Dunboyne Business Park, Dunboyne, Co Meath 

Telephone: +353(0)1 8015808 


If you are not happy with how we have processed your personal information or handled your privacy rights, you can complain to the Data Protection Commission by contacting them using the details below: 

Data Protection Commission, Canal House, Station Road, Portarlington, Co. Laois, R32 AP23 Telephone: +353(0)761 104800 LoCall: 1890 252231 Fax: +353 57 8684757 



We may update this Data Privacy Notice from time to time. Any changes will be published on our website This Data Privacy Notice is effective from 25th May 2018.